What do you do when a major part of your business is going down? You diversify. This is exactly what the FUJIFILM Corporation, the film and camera company, did back in 2007. They went into healthcare, launched Astalift, an anti-ageing skincare line, and managed to become one of Japan’s best selling brands.
After many years of research and development, they came up with a formula to keep skin looking youthful, based on proprietary technologies. So far, they’ve had overwhelming support from women in Japan, China, Hong Kong and Singapore.
Next month, they are launching in Europe with Brand Ambassador Naomi Watts. Astalift will go on sale in France on International Women’s Day, 8 March 2012, followed by the UK, Germany and Spain.
(News Release)
Naomi Watts is the New European Brand Ambassador for Astalift (aka. Fuji Film Anti-Aging Skincare)
Feb 18, 2012
Fujifilm is launching their Astalift anti-aging skincare range into Europe with Naomi Watts named as their European Brand Ambassador. Expanding on the success of being one of Japan’s best selling skincare brands (launched in 2007), the Astalift European range will also include their signature product an anti-aging serum called Astalift Jelly Aquarysta:
“I’m proud to be the ambassador for Astalift as it’s really important to me to look and feel my most radiant self. I love Jelly Aquarysta and I really feel Astalift will become the favorite skincare too of women everywhere,” she said in a release. - Naomi Watts
The active ingredients in the Astalift line’s formula are collagen and astaxanthin, an antioxidant derived from seaweed. Andrzej Brylak, director of Fujifilm’s European health and beauty division, which has been established to oversee the brand’s European launch, noted collagen is an area of expertise for the company, as it’s a component of film.
“One of the problems with photography [is] anti-oxidization — how to protect the picture, the colors, how to preserve the material and fight with oxygen,” said Brylak. “And this is also one of the problems with the skin.”
“I think cosmetics and skin care will form an important part of [Fujifilm’s] future and is only going to grow,” said Honey. “In the future there is a tremendous market potential for health and well-being products, particularly ones that really work and make you look good for longer.”
After many years of research and development, they came up with a formula to keep skin looking youthful, based on proprietary technologies. So far, they’ve had overwhelming support from women in Japan, China, Hong Kong and Singapore.
Next month, they are launching in Europe with Brand Ambassador Naomi Watts. Astalift will go on sale in France on International Women’s Day, 8 March 2012, followed by the UK, Germany and Spain.
(News Release)
Naomi Watts is the New European Brand Ambassador for Astalift (aka. Fuji Film Anti-Aging Skincare)
Feb 18, 2012
Fujifilm is launching their Astalift anti-aging skincare range into Europe with Naomi Watts named as their European Brand Ambassador. Expanding on the success of being one of Japan’s best selling skincare brands (launched in 2007), the Astalift European range will also include their signature product an anti-aging serum called Astalift Jelly Aquarysta:
“I’m proud to be the ambassador for Astalift as it’s really important to me to look and feel my most radiant self. I love Jelly Aquarysta and I really feel Astalift will become the favorite skincare too of women everywhere,” she said in a release. - Naomi Watts
The active ingredients in the Astalift line’s formula are collagen and astaxanthin, an antioxidant derived from seaweed. Andrzej Brylak, director of Fujifilm’s European health and beauty division, which has been established to oversee the brand’s European launch, noted collagen is an area of expertise for the company, as it’s a component of film.
“One of the problems with photography [is] anti-oxidization — how to protect the picture, the colors, how to preserve the material and fight with oxygen,” said Brylak. “And this is also one of the problems with the skin.”
“I think cosmetics and skin care will form an important part of [Fujifilm’s] future and is only going to grow,” said Honey. “In the future there is a tremendous market potential for health and well-being products, particularly ones that really work and make you look good for longer.”
3 comments:
Very nice. Thanks.
Thank you for Naomi.
She looks a bit pale and all washed up in this portrait, which I don't think is her best look.
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